SUPERNATURAL SCIENCE™
The ethos and ingredients that drive our every decision.
SCIENCE
SCIENCE
Our rituals are borne at the intersection of science, nature and people. Expertly formulated blends of plant-based ingredients, researched and refined to serve beings that expect excellence.
NATURE
NATURE
For too long we’ve been told our hair needs are complex. When, in truth, the solution was so simple we found it in nature. Combining plant intelligence with scientific innovation, we have engineered new and uncompromising rituals for radical beings and the hair that crowns us.
PEOPLE
PEOPLE
Nature defying and culture defining, we believe texture-rich hair is nature's finest. This is why our texture-first haircare brand and products celebrates and prioritises those with hair rich in texture at every level.
INGREDIENTS CATALOGUE
Compounds and elements that serves a purpose
Pea Peptide
Pea Peptide
Stimulates hair stem cells and increases their viability, thus stimulating cells regeneration and preventing hair loss.
Apple Stem Cell
Apple Stem Cell
A microbiota-friendly, Plant stem cell culture. Targeting the irritation process, it regulates two important inflammatory mediators for a soothing effect that lasts.
Baobab
Baobab
Baobab contains softening, regenerative and collagen producing properties. Helps in moisture retention and strengthens hair follicles.
Rosemary
Rosemary
Improves blood circulation and provide essential nutrients to the hair follicles.
Sage
Sage
This herb contains high amounts of beta-sitosterol, a 5-alpha reductase compound, which is highly efficacious in the treatment of male-pattern baldness.
Pomegranate Enzyme
Pomegranate Enzyme
Pomegranate Enzyme exfoliates the scalp and helps remove buildup that accumulates on the hair over time.
Tea Tree
Tea Tree
An antifungal and aniti-inflammatory agent, tea tree oil effectively manage conditions such as bacteria that causes dandruff, soothes inflammation caused by scratching and psoriasis.
Moringa
Moringa
Moringa is packed with amino acids, the building blocks of cells. Arginine, cystine, cysteine, lysine, methionine—all of which are abundant in moringa to strengthen hair follicle and shaft.
Peppermint
Peppermint
Peppermint oil has been widely studied for its hair growth activity. It can help to increase hair thickness, reduce inflamation and helps with balancing the scalp microbiome.
Aloe
Aloe
Soothing and hydrating aloe vera contains proteolytic enzymes which repairs dead skin cells on the scalp. Prevents itching, reduces dandruff and conditions the hair.
Mongongo
Mongongo
Mongongo fruit contain vitamin E, calcium, copper, and zinc, which work together to nourish and protect. The oil’s linoleic acid also calms inflammation and can be use to treat eczema and rosacea.
Black Seed
Black Seed
Nigella sativa seed is intensively studied for its chemical composition. With antimicrobial, antioxidant, anti-aging, hair growth promoter and sun protection activIty.
Boreal Algae
Boreal Algae
For oxygenating, detoxifying and regenerating scalp skin. Rich in essential minerals, iron, copper and calcium. With moisturising, conditioning and soothing benefits.
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