Radical beings are going underserved. Elevated rituals specifically designed to celebrate and support texture-rich hair don’t exist. And we won’t use this space to elaborate on why that’s an issue. Instead, we elevate black identity in our supernatural state. Because even in its purest form, texture-rich hair defies.
Through luxurious rituals, we will reinvent our self-care practice with intelligent solutions that are nothing short of exceptional.
It is more than what we deserve, it is what we expect.
This Hair of Mine is the vision of world-renowned hairstylist, British Fashion Council’s Changemaker Prize recipient, and Vogue Business '100 Innovator' honouree Cyndia Harvey.
Born to Jamaica, for Cyndia, hair has long represented an avenue of artistic escapism. An interest first garnered in her mother’s salon and nurtured on the shop floor in one of London's busiest black hair salons. Cyndia’s talent is one of the industry’s most prolific and yields an impressive body of work, from campaigns for Versace, Jacquemus, Calvin Klein, Louis Vuitton and Gucci. To runway shows for Diesel, Burberry, Simone Rocha, and Ambush.
This Hair Of Mine began in 2016 as a filmic visual commentary on the connection of hair with lost traditions and lineage. Galvanised by its impact, and feeling the gap in more than just the places we shop, she decided to act.
"At This Hair of Mine we want to transform the feeling of taking care of your hair from an often weighted and disappointing experience to a self-care practice associated with ease and confidence, and, a feeling that lives on beyond the shower. Because we love this hair of yours, of mine, of ours."
- From our founder, Cyndia.